1. Responsibility for Personal Data and Your Rights
BriodLights, a brand owned by AB Karosseritillbehör with registration number 556028-4605, is responsible for your personal data and therefore responsible for the processing of personal data, and we have the following contact details:
AB Karosseritillbehör – Starrvägen 11-13 232 61 Malmö
Tel: 040 22 00 20
Email: [email protected].
Company Registry: Bolagsverket.
Organizational number: 556028-4605
Only people at BriodLights who need access to your personal data to fulfill the purpose of the processing are given access to the personal data. We never sell your data for marketing purposes to third parties outside BriodLights. The data forwarded to third parties is used only for us to provide our services to you.
2. Your Rights
You have the right to information about the personal data we process about you and can request a copy of the information. You have the right to have your personal data corrected and deleted. You have the right to restrict the processing of personal data and to object to the processing of individual personal data. You also have the right to receive your personal data in a machine-readable format and to have the personal data moved to another personal data controller. You have the right to refuse direct marketing. For this purpose, please contact the above contact information. If you are dissatisfied with how we process your personal data, you have the right to lodge a complaint with the Data Inspectorate.
3. We use your data for the following purposes
To enhance your experience on www.briodlights.com by making it more personalized and individualized; To communicate with you regarding your orders or about certain products or marketing campaigns and to recommend products that may interest you. For this purpose, we use existing information such as products you have purchased or viewed. You can object to the use of your personal data for advertising purposes by sending a written message to the contact information mentioned under point 1 (e.g., email, phone). We may share your information with our IT and system providers and have signed a data processing agreement with the relevant parties to ensure the protection of your personal information.
BriodLights stores your name, company name, and email address and sends approximately 12 newsletters per year with news, offers, and promotions. The newsletters may be based on data from previous mailings or clicks on our website. If you no longer wish to receive newsletters from us, you can unsubscribe (see link in the newsletter) or contact us at 040 22 00 20 or [email protected]
4. Personal data and cookies
Personal data includes anything that can personally identify you such as your name, address, personal identification number, email, etc. In addition to this information that you have provided yourself, there are cookies. Cookies are small text files that are stored on your computer and save certain settings and data for data exchange with our system via your web browser (unless you have disabled cookies, see 4.3).
4.1 Why does BriodLights store your personal data and cookies?
We want to deliver a great experience for our visitors, which means being able to present and market customized products tailored to each person using the site. In order for us to do that, we track how visitors click around. Tracking is done using cookies.
4.2 How do we handle cookies?
Cookies are tracked using trackers, for various purposes. In our case, it is solely to offer the visitor a tailored experience of our range. We use the following third-party trackers to track and analyze cookies: Google Analytics.
4.2.1 Google Analytics
Google Analytics uses methods that enable an analysis of your use of the website through cookies that are stored on your computer. You can prevent the registration of data about your use of the website, including your IP address, by Google, as well as the processing of this data by Google, by downloading and installing the plugin in your browser, which you can find using the following link: http://tools.google.com/dlpage/gaoptout?hl=en. An opt-out cookie is then stored on your terminal. If you delete your cookies, you must click on this link again. Cookies are stored continuously as long as you have consented to it. Otherwise, personal data is stored when you sign up for our newsletter.
4.2.2 Apsis One
We use the APSIS Profile Cloud service to analyze website visitor behavior in order to improve our services, provide customized web content, and serve tailored marketing. The cookie is stored for 2 years. The cookie’s name is: Ely_. To disable cookies, see 4.3.
4.3 How to delete cookies in your web browser
You can configure your web browser to only accept storage of cookies when you give your consent, and thereby prevent cookies from being stored on your computer in the future. If you only want to accept BriodLights’ cookies but not those from our suppliers and partners, you can change the settings in your web browser to ”Block third-party cookies.”
How you delete cookies from your web browser depends on which one you are using. You can find guidance through the browser’s own interface or website. Some common web browsers and how to delete cookies in them (click for external link):
5. How long do we store your personal data?
If you have consented to receive marketing through newsletters, we will store your name and email address for this purpose until you unsubscribe or object to the processing of your personal data for direct marketing. We store cookies for 26 months.